MOJO Pelvic Health wanted to establish a unique identity in the pelvic health industry, both locally in Memphis and among the wider community of wellness providers. The primary goal was to create a brand that was welcoming, inclusive, and de-stigmatizing of the often-taboo topic of pelvic health, catering to clients of all backgrounds. To achieve this, we focused on their three main offerings: Patient Services, Mentoring & Training, and Practice Partners. Our collaborative effort resulted in a brand and online experience that exceeded MOJO's expectations and set them apart from their competitors.