This could also be what you want your brand to give off.
Also include the importance of your service/product and what it does for your audiance.
This could be as simple as reflecting your own personality.
Please give at least 3 discriptive words about your audiance.
Elevator pitch? Quick one sentence low-down of your brand.
This can also include brands you would compare yourself to and who you find to be your competition.
Anything you feel like wasn't covered in these questions? (optional)